Start 2025 off with Amazon’s massive New Year’s sale with huge discounts from brands like Apple, Ninja, Bissell, and Fitbit. You can find deals on tech gadgets, kitchen appliances, vacuums, fitness equipment, and more.
• Shop Amazon’s full New Year’s sale
As TechRadar’s deals editor who regularly covers Amazon sales, I’ve gone through today’s New Year’s offers and hand-picked the 31 best deals. I selected the items based on some of last year’s best-selling products, which are on sale for record-low prices and represent outstanding value. A few highlights include the Fitbit Charge 6 on sale for $129.95, the best-selling Crest 3D Whitestrips on sale for $29.99, and Apple’s all-new AirPods 4 on sale for $119.
Shop more of Amazon’s best New Year’s deals below, and keep in mind that these are limited-time offers. You can also visit our main New Year’s sales guide for more of the top offers around the web.