Apple Braided Solo Loop review: I loved the fit and performance, but the high price was an instant turn-off


Apple Braided Solo Loop review

I’ve been putting the Apple Braided Solo Loop through its paces to see how well it compared to the Sport Band that came with my Apple Watch. Everything was rosy at first (helped along by the gorgeous magenta color), and I was feeling set to give the Apple Braided Solo Loop a blinding review. But then I saw the price.

The Apple Braided Solo Loop has a list price of $99 / £99 / AU$149 on the official Apple website. I understand that large brands such as Apple sell a high enough volume of products to allow them access to higher-quality materials and more sustainable production processes, which warrants them charging a premium, but £99 for, in my case at least, a teeny-tiny Watch band feels somewhat far-fetched. My mind was made up further when I found that the 80% recycled stainless steel Apple Milanese Loop strap is the same price, despite using what I would imagine to be more expensive materials.



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