Beware of confusing naming strategies when it comes to JLab’s new headphones



  • Epic Lux Lab Edition: adaptive ANC and wireless charging
  • Go Lux ANC: noise cancelling and spatial audio
  • £199 / £49; early orders get a discount

Names are important: just ask Kayleigh Rose Amstutz, who you probably wouldn’t know if she hadn’t called herself Chappell Roan. And they’re not just important for pop stars, but for products too. A sensible naming strategy makes it easy to pick the perfect product for your particular preferences. And a silly one just gives you a headache, which is what JLab has done to us.

JLab is showing off some fun new headphones at CES, but the names appear to have been chosen from a hat – and not a good hat. A confusing hat.



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