From gut feeling to data-driven strategy: AI’s role in holiday retail success



Black Friday and the following holiday shopping season are critical for retailers worldwide. For many, the revenue generated during this period represents a substantial portion of their annual targets, and sets the stage for the year ahead. Preparation begins months in advance as retailers plan inventories, identify likely hits, and scale up operational capacities.

While experienced retailers often rely on past experience to gauge purchase volumes and potential obstacles; effective planning requires more than a gut feeling—it must be validated with data.



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