From pop girls to the growth of podcasts, here are 5 interesting things Spotify’s 2024 listening report tells us


In the hours after Spotify dropped its Wrapped 2024 music recap, music fans around the world were left rather disappointed by the overload of unnecessary AI features replacing personal insights to your most streamed genres and albums. I should know, I’ve been vocal on how much of a major let-down it was for me.

But now that I’ve come to terms with this year’s Wrapped not living up to its predecessor, I can continue with my deep dive into Spotify’s 2024 listening stats. In Spotify’s 2023 listening stats, some of the most interesting themes were TikTok’s growing influence and the rising popularity of podcasts, and though similar trends are present within this year’s report, I’ve also noticed some further interesting changes in the listening habits of Spotify’s global audience. Let’s deep dive.

1. Pop girls are running the music industry

A Spotify billboard with Charli xcx

(Image credit: Spotify)

You can’t argue with the fact that pop girls have ruled 2024, whether they’ve just stepped onto the scene or finally come out of hiding. The likes of Sabrina Carpenter, Charli xcx, and Chappell Roan had us all hooked, but for another year running Spotify announced Taylor Swift as the Global Top Artist. This should come as no surprise given the lasting impact of her 2023 re-releases Speak Now and 1989, and of course The Eras Tour. However, the girl power didn’t stop there.

Spotify billboard announcing Taylor Swift as its global top artist

(Image credit: Spotify)

Not only was there a country music renaissance (pun intended), but Beyoncé’s impact was rather substantial. Following the release of her album Cowboy Carter, the record drove over 36 million people to listen to country music for the first time, as well as pushing streams for up-and-coming Black country artists Tanner Adell, Willie Jones, Reyna Roberts, and Shaboozey.

But one of the crowning moments was when Spotify announced that ‘Espresso’ by Sabrina Carpenter was the most-streamed song of the year globally. This naturally catapulted her album Short n’ Sweet into Spotify’s top 10 albums of the year list; one of eight albums by women artists to make the cut. Is that sweet? I guess so.

A list of Spotify's top 10 albums of 2024

(Image credit: Spotify)

2. Viral content continues to impact our listening

You could say that 2024 was very mindful, very demure, and Spotify’s 2024 stats reveal that the influence of social media is just as impactful as last year. This year we’ve come face-to-face with even more viral meme content thanks to TikTok, so it’s not so shocking to learn that there was a 2500% surge in ‘demure’ playlists. This echoes last year’s ‘girl dinner’ playlist stat, showing that music fans are still finding joy with creating genre-bending playlists.

A list of Spotify's most viral songs of 2024

(Image credit: Spotify)

In a Spotify Wrapped first, the streaming platform included included a top 10 most viral songs lists, bringing attention to the most frequently shared songs from Spotify to other social platforms.

3. Duets and collabs are on the rise



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