In case you live your life largely offline (and if so, please email me with your best tips on ignoring bot-driven outrage-bait posts on social media), you may not be aware that the Black Friday deals have already started, even though the big day isn’t until later this week.
We’re tracking deals on a ton of smartwatches from Google, Apple, Fitbit, Samsung, Garmin, Xiaomi, Nothing and many more, all the way through till Cyber Monday (December 2). Below are some of the best we’ve seen, from a $149 Apple Watch on Amazon US to a lowest-price-yet on the Garmin Fenix 7X Pro at John Lewis in the UK.
Check out my picks of the deals below, all arranged by price and region for your convenience. If you can’t find what you’re looking for, or if you’re after something specific, try our hub pages for the Black Friday Apple Watch deals, Black Friday Garmin deals, and Black Friday Fitbit deals.
Today’s best Black Friday smartwatch deals in the UK
Today’s best Black Friday smartwatch deals in the US
Some of the watches I’ve picked above offer tremendous value anyway, such as the Fitbit Inspire 3 and Apple Watch SE 2, and the discounts only add to a great-value package. Others, such as the Samsung Galaxy Watch Ultra and Apple Watch Ultra 2, are expensive watches that become accessible thanks to the Black Friday discounts.
I’ve been covering and writing about health and fitness for about 10 years, and in that time I’ve worn and tested hundreds of smartwatches. I’ve tried many of the watches on this list personally, so you can be sure I’m recommending you a good deal.
Either way, you can shop all the rest of the deals via the quick links below. If you still can’t find what you’re looking for, check back later this weekend: we’re covering all the deals so you don’t miss a thing.
More of today’s Black Friday sales in the US
- Amazon: TVs, smart home & air fryers from $12.99
- Apple: AirPods, iPads, MacBooks from $89.99
- Best Buy: $1,000 off 4K TVs, laptops & headphones
- Cheap TVs: smart TVs at Best Buy from $69.99
- Christmas trees: top-rated trees from $54.99
- Dell: best-selling Inspiron & XPS laptops from $279.99
- Dreamcloud: mattress deals from $349 + free shipping
- Holiday: decor, lights, Christmas trees & PJs from $10.99
- Home Depot: 40% off tools, appliances & furniture
- Lowe’s: holiday decor, appliances & tools from $17.31
- Nectar: up to 50% off all mattresses
- Nordstrom: 46% off boots, coats, jeans & jewelry
- Samsung: $1,500+ off TVs, phones, watches & appliances
- Target: save on furniture, tech & clothing
- Walmart: cheap TVs, robot vacs, furniture & appliances
More of today’s Black Friday sales in the UK
- Amazon: up to 58% off Kindle and Echo
- AO: savings on games consoles and appliances
- Argos: up to 50% off toys, Lego, TVs and gifts
- Boots: up to 60% off Dyson, Oral-B and Philips
- Carphone Warehouse: iPhone from £19.99p/m
- Currys: deals on TVs, appliances, laptops
- Dell: laptops, desktops, monitors from £299
- Dunelm: deals on homewares and appliances
- Dyson: up to £150 off
- Ebay: up to 50% off refurbished tech
- EE Store: £40 off the PlayStation5 Pro
- Emma: up to 50% off mattresses
- Jessops: up to £900 off cameras and drones
- John Lewis: up to £300 off appliances and TVs
- LG: £1,000 or more off TVs and appliances
- Ninja: up to £70 off air fryers
- Samsung: up to £600 off TVs, phones and tablets
- Shark: up to £100 off vacuums
- Toolstation: discounts on tools and smart home
- Very: up to 30% off phones, appliances & clothing