- Develops/revises and implements marketing plan and sales plans and forecasts to achieve ASMO objectives for the current and new products and/or services. Accomplishes marketing and sales human resource objectives by recruiting, orienting, training, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising and reviewing job contributions including enforcement of policies and procedures. Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. Determines annual revenue plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and revenue for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand. Identifies marketing opportunities by identifying consumer requirements; defining market, competitor’s share, and competitor’s strengths and weaknesses; forecasting projected business; establishing targeted market share. Improves product marketability and cost-recovery by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development. Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities. Provides technical oversight to Senior Sales Officer in managing third-party distributor operation. Protects the organization’s value by keeping information confidential. Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations. Guide marketing team to design, pretest, and development of innovative, culturally sensitive, and appealing branded and generic IEC/BCC messages and materials Identify and collaborate with various Non-Governmental Organizations (NGOs) and Community Based Organizations (CBOs) with reproductive, maternal, and child health activities for establishing potential business partnerships Ensure recommendations from DHS, KAP, and other relevant research studies are utilized in order to promote brand awareness and use of social marketing products Analyzes sales data from the direct team and TPDs and use findings to improve sales coverage and productivity. Update sales and marketing MIS to monitor sales and marketing activities, utilization of POS and other marketing support materials on a monthly basis Prepare and submit relevant reports of the functional activities related to sales and marketing on a monthly/quarterly basis Carry out any other duties that may from time to time be assigned by the Supervisor
Afghan Social Marketing Organization (ASMO) is a social marketing and behavioral change communication organization established in August 2008. ASMO is a free-standing, not-for-profit Afghan organization that aims to create positive health outcomes by giving Afghan households the information they need to make informed and healthy choices and expanding access to high-quality health products through commercial markets.
From its inception to date ASMO successfully implemented multimillion Dollar projects in Afghanistan through sub-awards sponsored by USAID focusing to improve maternal and child health outcomes through the private sector
Technical skills: Experience in developing marketing strategy/plans for health products and fast-moving consumable goods (FMCG) is essential. Familiarity with the marketing of health and pharmaceutical products is preferable. Proven leadership and motivational skills to inspire performance.
Industry experience: A minimum of seven years of experience in sales and marketing management with national and international entities. Management skills: Articulate, professional, with a track record in achieving sales, financial and non-financial targets. Personal qualities: Highly result-driven with a genuine drive to succeed. Proven ability to ‘sell’ ideas, concepts. Excellent negotiation and presentation skills. Personal qualities: Technology skills: Proficient in MS Word, Excel, PowerPoint, and office package. Language skills: Ability to communicate effectively in both local languages as well as a strong command of the English language.
Communication skills: Strong communication skills in all forms including written, oral, email, telephone, and presentation.
No. Of Jobs
Years of Experience
A minimum of seven years of experience in sales and marketing management with national and international entities.
1 Year Extendable
As per NTA salary scale
The interested candidates should submit their resumes along with a cover letter to the Human Resource Department of Afghan Social Marketing Organization (ASMO).
• Subject line must be (ASMO/SMM/03/2022) otherwise application will NOT be considered.
• No resume will be taken under consideration without having the position title and vacancy number in the subject line of the email.
• Please note that applications received after the closing date will not be considered