I’ve been reviewing action cameras for years and trust me, there’s never been a better time to buy one. Your choices used to be GoPro or GoPro, but in 2024 both DJI and Insta360 are in on the action with superb rivals – it’s a fierce three-way head-to-head to be the very best.
This increased competition means we’re seeing better and better action camera deals when Black Friday comes around. I’ve searched all the leading retailers and my top picks for deals in the US and the UK are on GoPro’s latest flagship, the GoPro Hero 13 Black + Accessories Bundle, the recently updated DJI Osmo Action 4, and there’s even the first discount for the Insta360 X4 – the world’s best 360-degree action camera that also happens to be a brilliant action cam.
You’ll find all those deals and more below. I’ve also got you covered with a GoPro Black Friday deals page – which features even more GoPro deals on older models – a general Black Friday camera deals hub, and our Black Friday deals page.
Tim Coleman
I’m TechRadar’s Cameras Editor and have been writing action camera news, reviews, features and buying guides for years. In fact, I recently did an in-depth review of the latest flagship, the Hero 13 Black – it’s one heck of an action cam. I’ve also covered all the major recent sales events, including Black Friday and Amazon’s Prime Day. GoPro, DJI and Insta360 are regularly updating their flagship action cameras, and so there are regularly decent deals to be had especially for older models, but this year I’m seeing the first-ever price cuts for the latest models too.