Max’s global rollout could soon pick up pace with the help of Prime Video




  • WBD’s head of streaming says that Amazon could help its global rollout
  • Sky’s deal to distribute Max content in the UK expires in a year
  • Existing deals in the UK, Germany, and Italy have delayed Max’s launch

Max’s global expansion into markets outside of the US has notably left out the UK, Germany, and Italy due to existing deals in these regions, but the head of streaming for Warner Bros. Discovery (WBD) says that could change with a new partner like Prime Video.

JB Perrette told Wells Fargo TMT Summit attendees, according to Deadline, that there are some “great alternatives” in these markets for partnership deals, going on to say how Amazon, in particular, was “eager to be more and more aggressive in that space.”



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