Expect “some very early, gentle messaging” in the coming weeks
Don’t call it a crackdown, but it’s a crackdown
More active streamers will be targeted first
Have you seen one of the best horror movies It Follows? It’s about a terrible, frightening thing that follows you and from which there’s no escape. And that’s a bit like password crackdowns on streaming services: you can move from streamer to streamer, but sooner or later the password crackdown will catch up with you. The latest is the Max password sharing crackdown and it’s starting soon.
As Deadline reports, Max is going to target higher data users first with “gentle messaging” encouraging them to stop sharing their logins and add an additional account instead. Those reminders are set to start showing up as soon as next week. But that messaging is going to become less friendly as time goes on in 2025.
