OPPO entered the Indian smartphone market ten years ago. Since then, the brand has stood out by focusing on innovations that mattered to people. Among its many achievements, the Reno Series stands out as a key pillar of OPPO’s success. Known for bringing flagship grade features to a wider audience, the Reno brand has played a great role in making OPPO the greatest. From SUPERVOOCTM Fast Charging to IP66, IP68, and IP69-rated durability, the Reno Series has consistently pushed boundaries, adding to the brand’s popularity. Now, the Reno13 Series is taking this legacy even further, introducing advanced AI capabilities, great cameras, and an ultra-premium user experience.
OPPO proudly celebrated 10 years in India in 2024. Through all of these years, OPPO has built a reputation for providing cutting-edge technology and top-notch user experiences. Now, the smartphone giant has added AI to a lot of different features to improve performance, personalisation, and everyday usage. The brand’s dedication to new ideas has changed the smartphone market and created a lively community with over 18 million registered users in India. This network of tech and photography enthusiasts has been a driving force behind OPPO’s continued success.
This year’s release of the Reno13 Series is a big step forward in this journey. It’s not just another smartphone. It shows that OPPO is committed to coming up with new ideas for smartphone users who want more.
What Makes the Reno Series Special?
The Reno Series is more than just a line of smartphones. It’s OPPO’s plan to make high-tech gadgets available for everyone. Reno shows OPPO’s dedication to ‘AI for All’ by introducing new features that not only make your phone better but also make your life better. The Reno Series has set new standards in photography, performance, and user experience within its price segment, with each new lineup.
The Reno is an extension of your life. It allows you to live in the moment, fully engaging with experiences rather than simply capturing them. No matter if you’re taking a picture of a precious smile with unmatched clarity or editing photos with AI, Reno makes sure you never miss the best parts of life.
Take the Reno12 series. Launched in July 2024, it introduced tools like AI Eraser 2.0, AI Studio and AI Recording Summary. These tools let users easily edit photos and videos, removing unwanted objects and summarising content in seconds. These weren’t just cool features; they made the phone genuinely useful in everyday life. As per OPPO, its AI Eraser tool has a daily usage frequency of 15 times globally. The success of the Reno12 series is one reason why OPPO is now one of India’s fastest-growing smartphone brands, according to IDC.
The Reno13 Series builds on this foundation and takes it to the next level. With its flagship-level AI-powered camera system, long-lasting performance, and seamless productivity features, the Reno13 elevates your everyday experiences.
A Camera That Captures Life As It Happens
Let’s face it, your phone’s camera is probably one of the most-used features. OPPO knows this, which is why the Reno13 Series focuses so heavily on photography. Giving users tools that help them tell stories is more important than megapixels or great specs.
The Reno13 Series is full of AI tools that make every picture look great. Whether you’re dealing with blur, poor lighting, or unwanted distractions, this device has you covered. AI Motion and AI Unblur ensure moving subjects are always captured clearly, while AI Clarity Enhancer brings out vivid details in every shot.
When editing photos, AI Eraser 2.0 and AI Reflection Remover make it easy to clean them up by getting rid of photobombs and irritating reflections. Portrait lovers will appreciate AI Portrait and AI Clear Face, which deliver stunning results regardless of lighting.
The Reno13 series also has AI Livephoto and AI ReImage. AI Livephoto adds movement to still images, and AI ReImage is great at fixing or magically improving old photos. All of these features work together to make sure that your photos look beautiful.
Night photography, often a weak point for many smartphones, is another area where the Reno13 series excels. Its AI Night Portrait feature brings out great details and vibrant colours, even in low-light conditions. And for those who love underwater photography, the Reno13 series’s durability features allow you to capture stunning shots even underwater.
Made for Everyday Life
When it comes to durability, OPPO has gone all out with the Reno13 Series. Let’s start with the materials: the segments first aerospace-grade aluminium frame and one-piece sculpted glass with Corning Gorilla Glass 7i on the front and back don’t just look and feel premium, they’re built to last. Whether it’s accidental drops or unexpected spills, this phone is ready for all. With IP66, IP68, and IP69 certifications, the Reno13 series can handle dust and water like a pro.
But durability doesn’t mean you will have to sacrifice with style. The Reno13 Series is available in beautiful colours like Luminous Blue, Ivory White, Mist Lavender, and Graphite Grey. These aren’t just colours, they’re statements. Combined with its ultra-slim profile and curved edges, the Reno13 series feels as good in your hand as it looks.
Another great thing about it is the screen, which you will love. The Reno13 series 120Hz Infinite View Display with four-sided micro-
curves and an impressive 93.8% screen-to-body ratio with almost no bezels makes watching videos and playing games feel more real. OPPO has also added features like low blue light solution certified by BOE SGS and
Seamless Pro’s Eye Protection Certificate ensures comfortable viewing even if you have to look at for long periods of time.
Performance That Keeps Up With Your Life
A phone should do more than just look good. With its custom MediaTek Dimensity 8350 processor, the Reno13 Series does a good job of this. There’s no problem with the Reno13 series when you’re using a lot of apps at once, streaming your favourite shows, or playing games giving you a smooth lag free user experience.
The Reno13 series’ batteries also last a long time. The Pro model has a 5800mAh battery, while the non-pro model has a 5600mAh battery. Also, OPPO’s Battery Health Engine keeps these batteries healthy so they don’t lose much of their power over time. That’s a big deal for people who are sick of getting a new phone every two or three years.
People who like to play games will really like what the Reno13 series has to offer. The phone’s SignalBoost X1 ensures that it boosts Wi-Fi performance in weak signal areas and AI HyperBoost features make sure that even 8 hours of uninterrupted gaming session run smoothly and without lag.
Tools That Make Daily Life Easier
Phones aren’t just for fun, they can also help you get things done. That’s why OPPO put a lot of features in the Reno13 Series that are meant to make your life easier. Tools like AI Summary and Extract Chart are in the OPPO Documents app and AI productivity tools like Screen Translator, AI Writer, and AI Reply are great for students, professionals, and anyone else who needs to stay organised.
Another thing that makes the Reno13 series stand out is that it can share files. With the new Tap to Share feature, Livephotos can be sent easily between Android and iOS devices. It’s quick, simple, and very helpful.
Getting Dreams and Affordability Together
One of the best things about the Reno13 Series is how well it mixes high-end functions with ease of use. You don’t have to pay flagship prices for this phone, but it has flagship-level features like a great camera, top-notch speed, and a beautiful design.
With this way, the goal is not only to sell phones, but also to make technology available to everyone. Great features don’t have to be found only on expensive phones, as shown by the Reno13 Series from OPPO.
A Look Ahead: OPPO in India Has a Bright Future
Since OPPO has been in India for ten years, it’s a good time to look back at what the brand has done. It has always come up with useful new ideas, like AI-powered cameras and batteries that last a long time. More importantly, it has focused on making gadgets that fit into people’s lives.
It feels like that journey has been enhanced with the Reno Series. It’s more than just a phone, it’s a way to keep in touch, take pictures, and get things done and enhance productivity. That’s what OPPO stands for, and it’s also a promise of good things to come.
The OPPO Reno13 Series is already up for sale across OPPO e-Store, Flipkart, and mainline retail outlets. The Reno13 Pro 5G will be available in two variants: INR 49,999 for the 12GB+256GB and INR 54,999 for the 12GB+512GB variant and the Reno13 5G will be priced at INR 37,999 for the 8GB + 128GB and INR 39,999 for the 8GB + 256GB variant.
Let’s see ten more years of new ideas led by a brand that knows how to put fans first.