Vizio makes more money from ads than from selling TVs
Walmart plans to watch what you watch
Earlier this year we reported that Walmart was buying Vizio’s TV business, and that purchase has now cleared all the regulatory hurdles. That means Walmart is about to go big in the affordable TV space, where it currently competes via its own Onn brand. Vizio is a much bigger player than Onn, though, which is possibly proven by you reading that sentence and thinking “What the heck is Onn?”
This isn’t just about TVs, though. It’s about ads. Vizio’s financial results in 2021 made it clear that the firm was making twice as much money from ads, subscriptions and data than it was bringing in from actual TV sales. And that’s the business Walmart is really interested in.